
<p class="p1"><span class="s1">The design of the visual identity started from elaborated briefings, several studies about symbolism and typography. There were many sketches until we reached an ideal solution – the one that represented the ecological and “carioca” essence of Cariuma.</span></p>
<p class="p1"><span class="s1">Inspired by Indigenous tattoos and the union between the metropolis and the stunning nature of Rio de Janeiro, the brand is composed by a unique design that connects plants, the green color and the graphic representation of the letter C. </span></p>
<p class="p1"><span class="s1">We value the versatility, simplicity and the visual impact that the logo would have in the sneakers. The result also allowed flexibility which, in other words, means that the symbol could be applied in many models and surfaces, without losing its characteristics.</span></p>
