
<p class="p1"><span class="s1">The partnership between <i>Reino</i> and <i>Circo Voador </i>started in a renewal movement which marked the celebration of the thirtieth anniversary of one of the most important concert halls in Rio de Janeiro.</span></p>
<p class="p1"><span class="s1">In addition to the main objective of the website’s development, the whole process also included to redesign the brand, the maintenance of its profile on social networks, motion design, printed materials and building an identity directed to special projects.</span></p>
<p class="p1"><span class="s1"><i>Reino </i>was completely free to create the new website and the most effective way of making it was to examine the problems it previously had more closely.</span></p>
<p class="p1"><span class="s1">The starting point was the knowledge inherited from previous works done to <i>Circo Voador</i> and the analysis using tools like Google Analytics to conduct conversations and brainstorms with the marketing and communication teams.</span></p>
