
<p class="p1"><span class="s1">The idea for creating Alef’s new brand was based on visually translating the concept behind the company’s name. Reino Study studied the symbolism of the word Alef, designing a logo inspired by the symbol of a mobius, frequently used to symbolize infinity. Its transparent circular structure represents the idea of perfection, infinity and simplicity, an abstract metaphor for the different concepts Alef represents. With a geometric esthetic, the many connected lines of movement reference a radiation wave that translates the idea of complexity into order.</span></p>
