<span style="font-weight: 400;"> The e-commerce of Cariuma has an initial goal: to attract interest and instantly impress in a visual way – according to a study conducted by the customer, it was pretty clear that the first appeal of the product should be emotional and the rationalization on the decision to purchase it would come afterwards.</span>

Translating this assumption to the design of the website and to the information hierarchy, we invested in impressive images and videos at the top of the page which, with the scrolling feature, directing to a more argumentative content related to benefits and technical details. At the end of the web page of each product, we emphasize the global aspect of the brand and social proofs, including customers worldwide e their evaluations.

Reino was responsible for the design and structure of the screens and for the e-commerce of the brand, paying special attention to each detail, as Cariuma does and as it should be.