Our design sought to present the brand and the content in a refined way, adapting to the sales funnel stage within the user experience. In general, the home should enchant and arouse interest in a quick and visual way to offer content relevant to your audience. However, the product page should have a scroll with more specific content because we already know the interest of the product by the customer. We hierarchize the content within a page applying different techniques to influence and to captivate the client. The scroll starts using a more reptilian appeal, by using emotional images and videos and it evolves down to a more cortex approach, using social proof, product benefits, intellectual alibis / rewards and etc