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<p><strong>From Rio, to the World</strong></p>
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<p>Cariuma is a fashion brand infused with the Carioca lifestyle. Cariuma stands out as a premium and underground product showing the world how cool it is to be from Rio and how barriers and distances are insignificant within its concept.<br>After almost 1 year of design from the first creative meetings to the launch of e-commerce a massive list of products were created. Logo design, E-commerce, illustrations, packaging, tags, t-shirt, sneaker sole and much more. All of this was made with a lot of research and attentive to the smallest details. Cariuma arrives showing Rio de Janeiro to the world and we are sure that Rio is very well represented.</p>
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<p><strong>New Brand Concepts</strong></p>
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<p>Cariuma needed a brand that would deliver to the world what feels like to live in the dusk of the warm Rio de Janeiro. We had to visually translate our culture, which is a misture of Bohemia, global city, optimism, exotic nature, music, sexy ( but not vulgar) to the foreign eyes.<br>The inspiration of the identity came from the name itself and graphic elements from the local indians and from nature. A cheerful and affirmative color was chosen to ticks people’s lives positivity.</p>
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