
<p class="p1"><span class="s1">Staying in Playa Escondida is living an immersion in nature, sustainability, relaxation and new findings, which needed to be represented in the new identity of the hotel. At the same time, the concept of caring for others and the colourful culture of Mexican people should be present as well.</span></p>
<p class="p1"><span class="s1">There were these choices which justified the usage of non-standard human handmade illustrations – unique, just like the guest’s stay.</span></p>
<p class="p1"><span class="s1">The first step was to redesign its logo, inserting elements like the parrot, the sun, the waves, the “<i>om</i>” symbol, the fish and many others, showing the various experiences offered by the resort.</span></p>
<p class="p1"><span class="s1">The directions about the usage of colors and the visual components provided the basis to draw up a guideline for the brand and all the tools needed from that point – restaurant’s menus, stickers, tags, towels, key holders, tequila bottles, souvenirs, golf carts, and others. </span></p>
<p class="p1"><span class="s1">Reino took care of the rebranding process, design of all the products and digital communication of the hotel, in addition to customize social networks and create a vignette to present the hotel’s accommodations.</span></p>
