<p>[vc_row][vc_column][vc_empty_space height="140px"][/vc_column][/vc_row][vc_row][vc_column width="1/4" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][title size="h4"]<strong>From Rio, to the World</strong>[/title][vc_empty_space height="5"][vc_column_text]</p>
<p style="text-align: left;"><a href="http://reinostudio.com.br/branding/">Branding</a>  |  <a href="http://reinostudio.com.br/rich-interactive/">Rich Interactive</a></p>
<p>[/vc_column_text][/vc_column][vc_column width="3/4" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text]Cariuma is a fashion brand infused with the Carioca lifestyle. Cariuma stands out as a premium and underground product showing the world how cool it is to be from Rio and how barriers and distances are insignificant within its concept.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/4" offset="vc_hidden-xs"][title size="h4"]<strong>From Rio, to the World</strong>[/title][vc_empty_space height="5"][vc_column_text]</p>
<p style="text-align: left;"><a href="http://reinostudio.com.br/branding/">Branding</a>  |  <a href="http://reinostudio.com.br/rich-interactive/">Rich Interactive</a></p>
<p>[/vc_column_text][/vc_column][vc_column width="3/4" offset="vc_hidden-xs"][vc_column_text]Cariuma é uma marca de moda inspirada no estilo de vida carioca. Cariuma se destaca como um produto premium e subterrâneo, mostrando ao mundo como é legal ser do Rio e como barreiras e distâncias são insignificantes em seu conceito. Cariuma chega mostrando o que há de melhor do Rio de Janeiro para o mundo.[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1568134738713{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="1615" img_size="full"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-md vc_hidden-sm vc_hidden-xs"][grenada_video cover_img_id="1388" webm_url="http://reinostudio.com.br/wp-content/uploads/2019/09/Comp-1.webm" mp4_url="http://reinostudio.com.br/wp-content/uploads/2019/09/Comp-1-1.mp4"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="60"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][title size="h4"]<strong>The Brand.</strong>[/title][vc_column_text]After almost 1 year of design from the first creative meetings to the launch of e-commerce a massive list of products were created. Logo design, E-commerce, illustrations, packaging, tags, t-shirt, sneaker sole and much more. All of this was made with a lot of research and attentive to the smallest details. Cariuma arrives showing Rio de Janeiro to the world and we are sure that Rio is very well represented.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/2" offset="vc_hidden-xs"][title underline="yes" big="yes"]<strong>A Marca.</strong>[/title][vc_column_text]Após quase 1 ano de projeto, desde as primeiras reuniões criativas até o lançamento do comércio eletrônico, uma enorme lista de produtos foi criada. Design de logotipo, comércio eletrônico, ilustrações, embalagens, etiquetas, camiseta, sola de tênis e muito mais. Tudo isso foi feito com muita pesquisa e atento aos mínimos detalhes.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="60"][/vc_column][/vc_row][vc_row full_width="stretch_row"][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][carousel_slider extra_class_name="mobile"][carousel_slide img_id="1057" alt="tenis tag"][carousel_slide img_id="1042" alt="tenis marrom"][carousel_slide img_id="1069" alt="loja"][carousel_slide img_id="1070" alt="caixa"][carousel_slide img_id="1072" alt="tenis"][carousel_slide img_id="1073" alt="etiqueta"][carousel_slide img_id="1045" alt="tenis caixa"][carousel_slide img_id="1063" alt="tag"][carousel_slide img_id="1041" alt="tag borracha"][carousel_slide img_id="1060" alt="sola"][carousel_slide img_id="1063" alt="tags"][carousel_slide img_id="1049" alt="tenis amarelo tag"][carousel_slide img_id="1061" alt="palmilha"][carousel_slide img_id="1051" alt="caixa"][carousel_slide img_id="1045" alt="caixa tenis"][/carousel_slider][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="60"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" content_placement="middle"][vc_column css_animation="none" offset="vc_hidden-xs"][general_slider][general_slide img_id="620" alt="marca"][general_slide img_id="619" alt="logo"][general_slide img_id="575" alt="loja"][general_slide img_id="571" alt="caixa"][general_slide img_id="568" alt="caixa"][general_slide img_id="569" alt="tenis"][general_slide img_id="622" alt="tenis"][general_slide img_id="623" alt="tenis"][general_slide img_id="570" alt="tag"][general_slide img_id="572" alt="tags"][/general_slider][/vc_column][/vc_row][vc_row][vc_column width="1/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][title size="h4"]<strong>Online Store</strong>[/title][vc_empty_space height="15"][/vc_column][vc_column width="2/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text]Our design sought to present the brand and the content in a refined way, adapting to the sales funnel stage within the user experience.</p>
<p>In general, the home should enchant and arouse interest in a quick and visual way to offer content relevant to your audience. However, the product page should have a scroll with more specific content because we already know the interest of the product by the customer.</p>
<p>We hierarchize the content within a page applying different techniques to influence and to captivate the client. The scroll starts using a more reptilian appeal, by using emotional images and videos and it evolves down to a more cortex approach, using social proof, product benefits, intellectual alibis / rewards and etc.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1568262229417{background-image: url(http://reinostudio.com.br/wp-content/uploads/2019/08/scroll2-Recovered.jpg?id=1106) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column width="1/2" offset="vc_hidden-xs"][title size="h4"]<strong>E-commerce</strong>[/title][vc_empty_space height="25px"][vc_column_text]Nosso design procurou apresentar a marca e o conteúdo de maneira refinada, adaptando-se ao estágio do funil de vendas dentro da experiência do usuário.</p>
<p>Em geral, a página inicial deve encantar e despertar interesse de maneira rápida e visual para oferecer conteúdo relevante para o seu público. No entanto, a página do produto deve ter um scroll com conteúdo mais específico, porque já sabemos o interesse do produto pelo cliente.</p>
<p>Nós hierarquizamos o conteúdo em uma página, aplicando diferentes técnicas para influenciar e cativar o cliente. O pergaminho começa a usar um apelo mais reptiliano, usando imagens e vídeos emocionais e evolui para uma abordagem mais córtex, usando provas sociais, benefícios do produto, álibis/recompensas intelectuais etc.[/vc_column_text][/vc_column][vc_column width="1/2" offset="vc_hidden-xs"][vc_empty_space height="1372"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-xs"][grenada_video cover_img_id="1410" webm_url="http://reinostudio.com.br/wp-content/uploads/2019/09/mockup.webm" mp4_url="http://reinostudio.com.br/wp-content/uploads/2019/09/mockup-1.mp4"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1566971432574{background-image: url(http://reinostudio.com.br/wp-content/uploads/2019/05/mobiles-7.jpg?id=787) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column width="1/2" offset="vc_hidden-xs"][/vc_column][vc_column width="1/2" offset="vc_hidden-xs"][vc_empty_space height="1255"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="60"][/vc_column][/vc_row][vc_row][vc_column width="1/6" offset="vc_hidden-xs"][/vc_column][vc_column width="2/3" offset="vc_hidden-xs"][title size="h4"]<strong>Branding</strong>[/title][vc_empty_space height="15"][vc_column_text]Durante o desenvolvimento do projeto criamos o manual da marca, etiqueta do produto, bolsas do produto, cartão do produto, patch do produto, caixa do produto, cartão de agradecimento, etiqueta de código, cartões de visita, certificado de bolsas, adesivos, guia e sola de tênis, caixa de remessa e entre outros.[/vc_column_text][/vc_column][vc_column width="1/6" offset="vc_hidden-xs"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row_content"][vc_column offset="vc_hidden-xs"][carousel_slider extra_class_name="carrossel cariuma"][carousel_slide img_id="1049" alt="tenis amarelo"][carousel_slide img_id="1045" alt="tenis caixa"][carousel_slide img_id="1041" alt="tenis tag"][carousel_slide img_id="1060" alt="sola"][carousel_slide img_id="1057" alt="tenis tag"][carousel_slide img_id="1073" alt="etiqueta"][carousel_slide img_id="1071" alt="caixa aberta"][/carousel_slider][/vc_column][/vc_row][vc_row full_width="stretch_row_content"][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][carousel_slider extra_class_name="carrossel cariuma"][carousel_slide img_id="1076" alt="home"][carousel_slide img_id="1077" alt="galeria"][carousel_slide img_id="1078" alt="galeria"][/carousel_slider][/vc_column][/vc_row][vc_column width="1/2"][vc_column_inner][/vc_column_inner][/vc_column]</p>
