<p>[vc_row][vc_column][vc_empty_space height="140px"][/vc_column][/vc_row][vc_row][vc_column width="1/2" offset="vc_hidden-xs"][title size="h4"]<strong>Um instituto de inovação e criatividade</strong>[/title][vc_empty_space height="5"][vc_column_text]</p>
<p style="text-align: left;"><a href="http://reinostudio.com.br/rich-interactive/">Rich Interactive</a>  |  <a href="http://reinostudio.com.br/creative_journey/">Creative Journey</a></p>
<p>[/vc_column_text][/vc_column][vc_column width="1/2" offset="vc_hidden-xs"][vc_column_text]O Oi Futuro é o instituto de inovação e criatividade da Oi, uma das principais empresas de telecomunicações do Brasil.<br />
Com o objetivo de atingir seu público de maneira mais eficaz, o Oi Futuro optou por se associar ao Reino Studio para projetar o seu principal canal proprietário digital da instituição.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][title size="h4"]<strong>The institute of innovation and creativity</strong>[/title][vc_empty_space height="5"][vc_column_text]</p>
<p style="text-align: left;"><a href="http://reinostudio.com.br/rich-interactive/">Rich Interactive</a>  |  <a href="http://reinostudio.com.br/creative_journey/">Creative Journey</a></p>
<p>[/vc_column_text][/vc_column][vc_column width="1/2" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text]Oi Futuro is the institute of innovation and creativity of Oi, one of the major telecommunications companies in Brazil. It promotes, supports and develops innovative and collaborative actions in the areas of Education, Culture, Social Innovation and Sport to improve Brazil's society. The Oi Futuro website is the institution's main digital proprietary channel for the dissemination of actions and projects in its areas of activity and for the conversion of sponsorship with resource incentives.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" content_placement="middle"][vc_column offset="vc_hidden-xs"][grenada_video cover_img_id="1501" webm_url="http://reinostudio.com.br/wp-content/uploads/2019/09/oi_futuro.webm" mp4_url="http://reinostudio.com.br/wp-content/uploads/2019/09/oi_futuro-1.mp4"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row][vc_column width="1/6" offset="vc_hidden-xs"][/vc_column][vc_column width="2/3" offset="vc_hidden-xs"][title size="h4"]<strong>WebPortal</strong>[/title][vc_empty_space height="15"][vc_column_text]Um site com uma identidade que conversa com seu público de forma eficiente e que comunica seus projetos e ações nas suas áreas de atuação.[/vc_column_text][/vc_column][vc_column width="1/6" offset="vc_hidden-xs"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" equal_height="yes" content_placement="middle"][vc_column css_animation="none" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][general_slider][general_slide img_id="1100" alt="home"][general_slide img_id="1103" alt="agenda"][general_slide img_id="1104" alt="evento"][general_slide img_id="1101" alt="noticias"][general_slide img_id="1102" alt="labora"][general_slide img_id="1098" alt="6"][general_slide img_id="1097" alt="7"][general_slide img_id="1096" alt="8"][general_slide img_id="1095" alt="9"][general_slide img_id="1094" alt="9"][/general_slider][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="70"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" gap="35" content_placement="middle"][vc_column css_animation="none" offset="vc_hidden-xs"][general_slider][general_slide img_id="582" alt="home"][general_slide img_id="504" alt="home"][general_slide img_id="506" alt="labora"][general_slide img_id="505" alt="noticias"][general_slide img_id="507" alt="agenda"][general_slide img_id="766" alt="evento"][/general_slider][/vc_column][/vc_row][vc_row][vc_column width="1/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][title size="h4"]<strong>The Challenge</strong>[/title][vc_empty_space height="15"][/vc_column][vc_column width="2/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text]To develop a Webportal that would allow greater dissemination of it's contents, projects and activities produced and performed by the institute, especially reinforcing its position as a hub for innovation in education, culture, social innovation and sports. In the design process, it is worth highlighting important points of development such as Design Sprint, aspects of responsiveness, accessibility, information architecture, CMS platform, content migration, tagging, SEO, security, hosting, training and preventive maintenance analysing the evolution of site as a whole.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="70"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1568129267917{background-image: url(http://reinostudio.com.br/wp-content/uploads/2019/07/mobiles-3.jpg?id=1033) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column width="1/2" offset="vc_hidden-xs"][title size="h4"]</p>
<h4 class="vc_custom_heading"><strong>Desafio</strong></h4>
<p>[/title][vc_empty_space height="25px"][vc_column_text]Desenvolver um portal na Web que permita maior divulgação de seus conteúdos, projetos e atividades produzidas e realizadas pelo instituto, reforçando especialmente sua posição como polo de inovação em educação, cultura, inovação social e esporte. No processo de design, vale destacar pontos importantes de desenvolvimento, como Design Sprint, aspectos de responsividade, acessibilidade, arquitetura de informação, plataforma CMS, migração de conteúdo, tagging, SEO, segurança, hospedagem, treinamento e manutenção preventiva.[/vc_column_text][/vc_column][vc_column width="1/2" offset="vc_hidden-xs"][vc_empty_space height="1121"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1568129760354{background-image: url(http://reinostudio.com.br/wp-content/uploads/2019/06/wires-2.jpg?id=513) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column offset="vc_hidden-xs"][vc_empty_space height="710"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-lg vc_hidden-md vc_col-sm-offset-0 vc_hidden-sm"][vc_single_image image="524" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="70"][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][title size="h4"]<strong>Componentes Modulares</strong>[/title][vc_empty_space height="15"][vc_column_text]Para garantir maior mobilidade dos conteúdos, foram criados componentes modulares que podem ser adicionados nas páginas como carrossel de notícias com imagens, vídeos e áudios, faq, chatbot, agenda e landing pages customizáveis para criação de campanhas do Instituto.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="1"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" content_placement="middle"][vc_column css_animation="none" offset="vc_hidden-lg"][general_slider][general_slide img_id="1079" alt="agenda"][general_slide img_id="1082" alt="agenda"][general_slide img_id="1081" alt="evento"][general_slide img_id="1080" alt="evento"][/general_slider][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" content_placement="middle"][vc_column offset="vc_hidden-xs"][vc_single_image image="1034" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="70"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][title size="h4"]<strong>Design Sprint</strong>[/title][vc_empty_space height="15"][vc_column_text]Tendo como ponto de partida o reposicionamento digital na construção do novo portal do Oi Futuro, a estratégia se inicia com o desenvolvimento de uma metodologia de cocriação que envolveu peças chaves das diversas areas do Instituto. Assim, seguimos juntos por uma jornada de cocriação composta por 4 dias de trabalho chegando a conclusão do objetivo a ser alcançado através de entrevistas com especialistas de dentro e de fora da empresa, análise de referências, sketch, storyboard, prototipação e validação da interface através de entrevistas com o usuário. O que resultou em um relatório que nos orientou durante todo o processo de criação do portal.[/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_empty_space height="70"][/vc_column][/vc_row][vc_row][vc_column offset="vc_hidden-xs"][vc_empty_space height="170"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-xs"][general_slider][general_slide img_id="489"][general_slide img_id="490"][general_slide img_id="491"][general_slide img_id="492"][general_slide img_id="493"][general_slide img_id="494"][general_slide img_id="495"][general_slide img_id="496"][general_slide img_id="497"][general_slide img_id="498"][/general_slider][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][general_slider][general_slide img_id="925"][general_slide img_id="926"][general_slide img_id="927"][general_slide img_id="928"][general_slide img_id="929"][general_slide img_id="930"][general_slide img_id="931"][general_slide img_id="932"][general_slide img_id="933"][/general_slider][/vc_column][/vc_row][vc_column][/vc_column][vc_column_inner width="1/2"][/vc_column_inner]</p>
