Cariuma needed a brand that would deliver to the world what feels like to live in the dusk of the warm Rio de Janeiro. We had to visually translate our culture, which is a misture of Bohemia, global city, optimism, exotic nature, music, sexy ( but not vulgar) to the foreign eyes. The inspiration of the identity came from the name itself and graphic elements from the local indians and from nature. A cheerful and affirmative color was chosen to ticks people’s lives positivity.