</p>
<p class="p1"><span class="s1">Taking care of the experience of the user means put yourself in its place, previewing its thoughts and actions. This depends on media, type of content, whether the space is digital or physical. </span></p>
<p class="p1"><span class="s1">When Reino was invited to join this exhibition “Pratodomundo – food for 10 BILLION”, we knew we should bring the UX vision (user experience) to the environment of the Museum of Tomorrow.</span></p>
<p class="p1"><span class="s1">The temporary exhibition raised an essential question to the next decades: how to feed, in the decade of 2050, a 10 billion people world population with nutritional value, diversity of means of production and sustainability?</span></p>
<p>