Cariuma is a fashion brand infused with the Carioca lifestyle. Cariuma stands out as a premium and underground product showing the world how cool it is to be from Rio and how barriers and distances are insignificant within its concept. After almost 1 year of design from the first creative meetings to the launch of e-commerce a massive list of products were created. Logo design, E-commerce, illustrations, packaging, tags, t-shirt, sneaker sole and much more. All of this was made with a lot of research and attentive to the smallest details. Cariuma arrives showing Rio de Janeiro to the world and we are sure that Rio is very well represented.