
<p class="p1"><span class="s1">The good positioning of a brand should not differ from the online and offline mode. Imagine if a person you trust,<span class="Apple-converted-space">  </span>strongly recommends you a hotel, but when you search for the hotel’s website you find non-attractive pictures, unclear and confusing information and, finally, difficulties to book a reservation. What are the chances of choosing this hotel to your next trip?</span></p>
<p class="p1"><span class="s1">Playa Escondida was launched as a small hotel in a secluded beach in Sayulita, Mexico. In few years it became an international Resort, which offers sophisticated and personalized experiences, from horseback riding in the forest to Yoga sessions with a stunning sea view, surf and paddle lessons, golf trainings and private boat trips to see the wales and dolphins.</span></p>
<p class="p1"><span class="s1">The hotel’s reputation has grown, but its visual identity and audience digital experience remained the same, despite its upgrade to a higher quality service. So, it was time to also refresh them.</span></p>
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<h4><strong>“</strong><span class="s1"><b>The digital experience is fundamental for us to improve the guest experience.</b></span><strong>”</strong></h4>
<h6><span style="font-weight: 400;">– Fundador and CEO of Playa Escondida Resort</span></h6>
